Current 2024 Toyota Prius Prime Hatchback Special offers

2024 Toyota Prius Prime Hatchback

Starting at $34,070*

The standard features of the Toyota Prius Prime SE include 2L I-4 150hp hybrid powertrain , 2-speed CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), Drive Connect Cloud Navigation (1-year trial subscription) integrated navigation system with voice activation, Side seat mounted airbags, Curtain 1st and 2nd row overhead airbags, rear side impact airbag, Airbag occupancy sensor, Air conditioning, 17" aluminum wheels, Cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control

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Finance Offer


Get 4.75% APR for 60 months on a 2024 Prius Prime

Manufacturer Offers

Get 4.75% APR for 60 months on a 2024 Prius Prime
  • 4.75% APR for 24 months
  • 4.75% APR for 36 months
  • 4.75% APR for 48 months
  • 4.75% APR for 60 months
  • 5.75% APR for 72 months

Applies to select new 2024 Toyota Prius Prime.   See Trims

Disclaimer(s) :
  • Qualified buyers can finance a new 2024 Prius Prime at 4.75% APR for 60 Months. APR: Qualified customers who finance a new 2024 Prius Prime can receive as low as 4.75% APR for 60 months with 60 monthly payments of $18.76 for every $1,000 financed. Terms available on approved credit through Toyota Financial Services (TFS) at participating Toyota dealers. For only very well qualified customers. Amount financed, down payment amount, and credit worthiness may impact availability of offer. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Dealer sets final price. Offer available in CT, NJ, NY regardless of buyer's residency; void where prohibited. Expires 09-30-2025. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.Limited Quantities Available. ToyotaCare Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Valid only in the continental United States and Alaska. http://www.toyota.com/toyota-care/. The Toyota College Graduate $500 Rebate Program is effective 09-03-2025 through 09-30-2025. See more details: https://www.toyotafinancial.com/us/en/financing_options/rebate_finance_programs/college_grad_program.html. The Toyota Military $500 Rebate Program is effective 09-03-2025 through 09-30-2025. See more details: https://www.toyotafinancial.com/us/en/financing_options/rebate_finance_programs/military_rebate.html.*Fuel cost savings over 5 years compared to the average new vehicle. See fueleconomy.gov for details.**For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. ***Vehicle’s projected resale value is specific to the 2025 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. Truth in Lending Act Disclosure: Down payment will vary with APR and credit. For example, 4.75% APR with $2,500 down payment provides for 60 monthly payments of $18.76 per $1000 financed for qualified buyers. 4.75% APR for a term of 48 months corresponds to a monthly cost of $22.92 per $1000 financed. 5.75% APR for a term of 72 months corresponds to a monthly cost of $16.46 per $1000 financed. 4.75% APR for a term of 36 months corresponds to a monthly cost of $29.86 per $1000 financed. 4.75% APR for a term of 24 months corresponds to a monthly cost of $43.76 per $1000 financed. The rates described are for estimation purposes only; you may not be able to finance at this rate.